Movement added to web pages, such as text that
scrolls across the screen, or a display of a series of graphic images
that simulate movement.
The color or a pattern behind the web page's text and graphics
Links between pages in a web site or to other
web sites that don't work because the destination has been deleted or
the path has changed.
Software program that allows users to display web pages.
Cascading Style Sheets. Let you assign the look of different
elements of each page in your site. Older browsers may not support them.
Your URL (Uniform Resource Locator). For example, www.yourbusinessname.com.
Messages sent back and forth electronically
between the web site and visitors. Can be used to encourage feedback.
Altering the appearance of text by setting the
typeface, size, line spacing and color; or graphics by changing line thickness,
color, fill color, and pattern.
Forms can be used to provide interaction between
visitors and the web site. Forms can request names, addresses, and any
other information requested in a format that can be returned to the web
site and used for follow-up purposes.
A feature that allows a web page to be displayed in multiple
scrollable windows on the screen at once. Frames can be used to enable
site visitors to navigate the site while the firm's logo remains in the
same position in one frame, or all navigation links remain the same in
File Transfer Protocol. The language used to
upload web sites to the host computers. FTP's are also used to download
files from a web site to a visitor's computer.
Requests for files from visitors. Each HTML
document and graphic file counts as a separate hit. They are not an accurate
representation of the number of different visitors to your site.
The entrance page to a web site. This is the
page that is displayed when you enter a web site's domain name. The home
page usually describes the purpose of the site.
Hypertext Markup Language. Programming code
web browsers use to construct a web page on a computer screen.
A large graphic containing hot-spots which,
when clicked on, link the visitor to other pages within the web site or
another web site.
A web site designed for the exclusive use of
a firm and its employees.
Internet Service Provider. Companies that supply
internet access to people who don't have their own servers.
The words that best characterize your site. They should
be included in the text of your site so search engines will return your
site in searches for these words.
Navigational tools that allow visitors to move
from place to place within a web site or to other web sites. When the
mouse is over a link, the pointer turns into a hand. Links can be text
(usually underlined and brightly colored) or graphics.
HTML tags that describe information within the
web page. Meta tags contain the keywords, title, and description of the
site. This information is used by servers and some search engines to identify
and index the site.
Moving from location to location within a web
site or between web sites by clicking on links.
Catalogs that electronically index web sites.
When you type in a keyword, the search engine's goal is to return all
the web sites that pertain to that keyword.
An overview of a web site that lists the pages
in a web site providing text links to all of the pages.
Uniform Resource Locator. A web site's address.
For example, http:\\www.companyname.com.
One person coming to your web site regardless
of how many pages they visit creating multiple hits. When analyzing the
popularity of your web site, look at the visits or visitors, not the number