Animation
Movement added to web pages, such as text that scrolls across the screen, or a display of a series of graphic images that simulate movement.

Background
The color or a pattern behind the web page's text and graphics

Broken Links
Links between pages in a web site or to other web sites that don't work because the destination has been deleted or the path has changed.

Browser
Software program that allows users to display web pages.

CSS
Cascading Style Sheets. Let you assign the look of different elements of each page in your site. Older browsers may not support them.

Domain Name
Your URL (Uniform Resource Locator). For example, www.yourbusinessname.com.

E-Mail
Messages sent back and forth electronically between the web site and visitors. Can be used to encourage feedback.

Formatting
Altering the appearance of text by setting the typeface, size, line spacing and color; or graphics by changing line thickness, color, fill color, and pattern.

Forms
Forms can be used to provide interaction between visitors and the web site. Forms can request names, addresses, and any other information requested in a format that can be returned to the web site and used for follow-up purposes.

Frames
A feature that allows a web page to be displayed in multiple scrollable windows on the screen at once. Frames can be used to enable site visitors to navigate the site while the firm's logo remains in the same position in one frame, or all navigation links remain the same in a frame.

FTP
File Transfer Protocol. The language used to upload web sites to the host computers. FTP's are also used to download files from a web site to a visitor's computer.

Hits
Requests for files from visitors. Each HTML document and graphic file counts as a separate hit. They are not an accurate representation of the number of different visitors to your site.

Home Page
The entrance page to a web site. This is the page that is displayed when you enter a web site's domain name. The home page usually describes the purpose of the site.

HTML
Hypertext Markup Language. Programming code web browsers use to construct a web page on a computer screen.

Image Map
A large graphic containing hot-spots which, when clicked on, link the visitor to other pages within the web site or another web site.

Intranet
A web site designed for the exclusive use of a firm and its employees.

ISP
Internet Service Provider. Companies that supply internet access to people who don't have their own servers.

Keywords
The words that best characterize your site. They should be included in the text of your site so search engines will return your site in searches for these words.

Links
Navigational tools that allow visitors to move from place to place within a web site or to other web sites. When the mouse is over a link, the pointer turns into a hand. Links can be text (usually underlined and brightly colored) or graphics.

Meta Tags
HTML tags that describe information within the web page. Meta tags contain the keywords, title, and description of the site. This information is used by servers and some search engines to identify and index the site.

Navigation
Moving from location to location within a web site or between web sites by clicking on links.

Search Engines
Catalogs that electronically index web sites. When you type in a keyword, the search engine's goal is to return all the web sites that pertain to that keyword.

Site Map
An overview of a web site that lists the pages in a web site providing text links to all of the pages.

URL
Uniform Resource Locator. A web site's address. For example, http:\\www.companyname.com.

Visitor
One person coming to your web site regardless of how many pages they visit creating multiple hits. When analyzing the popularity of your web site, look at the visits or visitors, not the number of hits.